Back to blog

Sporty got stylish: welcome to next generation casuals

Remember back when you wouldn’t dream of pairing sneakers with your best weekend or evening outfits? Or allowing your kids to wear them anywhere with a smart dress code?


Seems like forever ago, right?


Because over the last few years we’ve entered a whole new era of athleisure, where sports-inspired styles easily hold their own against dressier options, and accompany us almost everywhere.


If you thought you’d already seen stunning sporty styles in past seasons, just wait until you see our brand new AW18 collection!



Combining the supreme comfort of sports casuals with the desirability of this year’s most chic, suave and trend-right features, our latest range of pocket-friendly lifestyle staples will make an instant impression.


Expect flashes of the season’s hottest shades, statement-making silhouettes and designs inspired by fashion week catwalks and celebrity closets.


Whether you’re running a few errands, heading out to a meet-up or planning a day at the mall, our stores are overflowing with versatile must-haves that will more than fit the bill.



SHOEMART is the only place you’ll find these sought-after shoes in the whole of the GCC. And, word to the wise, you might want to pick them up quick – once news gets out where they can be found, they’ll sell out in seconds!


Want some more great news? Our coolest-ever take on casualwear extends far beyond footwear. Our gorgeous range of casual handbags is bursting with energizing athleisure vibes too.  



The biggest mistake you could make this season (actually all future seasons!) is to limit sportswear to workouts, playtimes and dress-down days.


With our brand new collection, you get maximum comfort and style all in one.