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It’s Barbie 60th birthday, let’s celebrate!

Every toy box is home to at least one. Some are passed down from sibling to sibling. Others are flawless, fresh out the box. Whatever the case, they are all loved and cherished by kids everywhere.


Guessed what we’re talking about yet? It could only be Barbie!


March 9th marks Barbie’s 60th birthday – a wonderful opportunity to reflect on the world-famous doll’s impact, and to pick out a few Barbie treats for your little one too. Barbie is more than just a toy. She’s a childhood icon whose influence starts early and lasts a lifetime.


Capturing kids’ imagination at a crucial uninhibited age, Barbie encourages them to keep dreaming big and become whatever they desire. “Inspiring Girls Since 1969” is the brand’s main tagline, supported by “You Can Be Anything” and “Imagine the Possibilities”.


The message is clear: Barbie is on a mission to unlock the limitless potential in every young girl.


Barbie celebrates her 60th birthday


If your tiniest family members are Barbie obsessed, we’ve got great news! To celebrate the big 6-0, we’ve filled our spring collection with super special Barbie shoes and accessories.


Dolls are so much fun (obviously!), but how excited would your daughter be to have a whole closet full of Barbie goodies she can actually wear?


She can choose her favorites from a fab selection of Barbie bestsellers. We’ve got everything from pastel sneakers, pretty sandals and logo pumps to shimmering high tops and glittery flip-flops.


Barbie shoes


But why stop at Barbie shoes when there’s loads more to enjoy too?!


From sparkly backpacks to cute purses, true superfans will be on cloud nine exploring this delightful collection.


Barbie bags at SHOEMART


Shop in store today and fill your little girl’s life with never-ending ideas and inspiration!