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Give your old shoes a new meaning

YOU can be the reason someone gets the gift of happy feet!


From 19-27 October, at our SHOEMART and Centrepoint Dubai stores*, bring your long-forgotten footwear into stores and, working with Emirates Red Crescent, we will send it to a person in desperate need.

*Except Outlet Mall


SHOEMART Happy Feet 2018


We are inviting you to bring your old and usable footwear for donation as part of our annual ‘Happy Feet’ Initiative. As a token of appreciation, we will reward our first 2,000 donors with a gift voucher worth AED 100 each and for every old pair donated, we will reward donors with a gift voucher worth AED 25 each. The shoe donation campaign will end on October 27th across all participating stores in Dubai. 


Happy Feet Initiative photos from 2017


Having witnessed enormous response in the past, Nikhil Chaturved, our Marketing Manager said;  “We established this ‘Happy Feet’ Initiative two years ago and have experienced enthusiastic participation ever since. It is heartening to see so many helping hands come forward for a common cause and it is our responsibility to appreciate the gesture befittingly. It also instils a sense of responsibility towards the society we live in. The very fact that our old shoes that lay in racks unused, could actually be someone’s basic need is an eye-opener to many. We are happy that we are able to bring some cheer in many lives.” 


Don’t miss the latest updates of this event. Stay in touch through our Facebook and Instagram. We'll see you all in our stores!